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Lion Coffee Wins the Hearts of Japanese Consumers

111 Award trophy

HONOLULU – Lion Coffee has won the hearts of Japanese consumers by winning first place in the Hawaii’s Favorite Coffee Category of the 2019 111-Hawaii Awards. The award was announced on February 8, 2019 in Honolulu.

111-Hawaii Awards is Hawaii’s first people’s choice award by Japanese consumers in Japan, Hawaii, and around the globe. The winners in each of the 45 categories were determined through online voting by over 33,000 Japanese consumers. Japanese consumers are known to want only the highest quality goods and services worldwide. This award highlights Hawaii brands that provide excellence in their respective categories.

The iconic red Lion Coffee bags have been on retail shelves in Japan for many years. Japanese consumers perceive Lion Coffee as the quintessential coffee from Hawaii, a place that evokes the magic of the tropics. Lion Coffee’s island-inspired flavors are an all-time favorite as they bring back the romance and the essence of Hawaii. Coupled with exceptional taste and aroma, the brand has garnered a passionate following in Japan. Winning first place in the 111-Hawaii Awards’ coffee category is a testimony to the love for Lion Coffee among the Japanese consumers.

About Hawaii Coffee Company
Hawaii Coffee Company’s brands include Lion Coffee, Royal Kona Coffee, Royal Hawaiian Coffee, Koa Coffee, and the Hawaiian Islands Tea Company. The company is the largest roaster of Kona coffee in the world, and Hawaii’s leading supplier of coffee to hotels, restaurants, airlines, and retail stores. Based in Honolulu, Hawaii Coffee Company’s 55,000 square-foot facility at 1555 Kalani Street offers scheduled tours and is home to the Lion Café & General Store, where freshly brewed coffees and a large selection of packaged coffees are available.

Press Release: Lion Coffee Now Proudly Served on Hawaiian Airlines


HONOLULU – Hawaii Coffee Company, the owner of Lion Coffee, today announced a multi-year agreement with Hawaiian Airlines to serve the award-winning Lion Coffee onboard its aircraft. Guests on Hawaiian’s international, U.S. Mainland, and neighbor island flights can enjoy fresh, locally roasted Lion Coffee starting tomorrow.

Lion Coffee developed the Exclusive Blend for Hawaiian Airlines to deliver the best cup of coffee brewed at high altitudes. Hot water boils at a lower temperature than on the ground, which is not enough to extract the optimal flavor characteristics for a rich cup of coffee. At the same time, lower humidity onboard reduces the palate sensitivity. Lion Coffee steps up to these challenges with the Hawaiian Airlines Exclusive Blend which uses select 100 percent Arabica coffee beans most optimal for this blend, roasted a darker French roast to bring out the rich aroma and bold flavors when brewed onboard. The taste profile of the Exclusive Blend is smooth, full-bodied and bright, with a clean finish.

“We consider many product attributes when looking for the best coffee to serve our guests, specifically the quality of the roast and the overall sensory experience,” said Renee Awana, managing director of product development at Hawaiian Airlines. “Lion Coffee, a trusted Hawaii brand, checked all of those boxes and is the perfect complement to our existing menu of island-inspired beverages and cuisine.”

“This partnership brings together two iconic local brands: Hawaii’s favorite local coffee and the islands’ own Hawaiian Airlines,” said Daniel Dinell, president of Hawaii Coffee Company that owns Lion Coffee. Lion Coffee is not only available in Hawaii, but on the U.S. mainland, Japan, Korea, and many other markets that Hawaiian Airlines serves. “Lion Coffee is the favorite local coffee of Hawaii residents, and the brand also has passionate followers in the Asian markets. Now local residents and visitors on Hawaiian Airlines can enjoy their beloved Lion Coffee onboard, and we are privileged to be part of the Hawaiian Airlines hospitality,” said Dinell.

About Hawaii Coffee Company
Hawaii Coffee Company’s brands include Lion Coffee, Royal Kona Coffee, Royal Hawaiian Coffee, Koa Coffee, and the Hawaiian Islands Tea Company. The company is the largest roaster of Kona coffee in the world, and Hawaii’s leading supplier of coffee to hotels, restaurants, airlines, and retail stores. Based in Honolulu, Hawaii Coffee Company’s 55,000 square-foot facility at 1555 Kalani Street offers scheduled tours and is home to the Lion Café & General Store, where freshly brewed coffees and a large selection of packaged coffees are available.
For more information, please visit lioncoffee.com. Connect with Lion Coffee on Facebook (lioncoffeehi), Instagram (lioncoffeehi) and Twitter (HiLIONCoffee).

About Hawaiian Airlines
Hawaiian® has led all U.S. carriers in on-time performance for each of the past 14 years (2004-2017) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaii.

Now in its 90th year of continuous service, Hawaiian is Hawaii’s biggest and longest-serving airline. Hawaiian offers non-stop service to Hawai‘i from more U.S. gateway cities (12) than any other airline, along with service from Japan, South Korea, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 160 jet flights daily between the Hawaiian Islands, with a total of more than 250 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (hawaiianairlines). For career postings and updates, follow Hawaiian’s LinkedIn page. For media inquiries, please visit Hawaiian Airlines’ online newsroom.

Press Release: Lion Coffee Introduces Hand-Poured Drip Coffee Pouches

HONOLULU – Lion Coffee, the Hawaii-based company behind the iconic red coffee bags, unveiled today a convenient to use hand-poured drip coffee pouch. This form of ground coffee, most popular in Asia, is now available to consumers in Hawaii.

The single-serving Lion Drip Coffee pouches are made of a filter bag filled with ground coffee, designed to be placed over a cup. Simply pour hot water into the filter and allow the coffee to steep and drip into the cup. Repeat the hand pour two to three times and adjust the amount of water to taste, for a freshly brewed, aromatic cup of Lion Coffee.

Unlike instant coffee, the hand-poured drip coffee contains freshly ground 100% Arabica coffees. The lightweight pouches are portable and convenient to brew anywhere hot water is available: At home, in the office, while traveling and outdoors. Lion Drip Coffee allows consumers to enjoy the aroma and taste of a cup of brewed coffee, without the brewing equipment.

Each Lion Drip Coffee is available in two varieties: The Original Roast and Vanilla Macadamia. Each carton contains five pouches. Each pouch contains 11 grams (0.39 oz.) of ground coffee, ideal for brewing a 6 oz. cup of coffee.

The Lion Coffee Drip Coffee is now available at T-Galleria by DFS, the Lion Café & General Store, and www.hawaiicoffeecompany.com.

About Hawaii Coffee Company
Hawaii Coffee Company’s brands are Lion Coffee, Royal Kona Coffee, Royal Hawaiian Coffee, Koa Coffee, and the Hawaiian Islands Tea Company. The company is the largest roaster of Kona coffee in the world, and Hawaii’s leading supplier of coffee to hotels, restaurants, airlines, and retail stores. Based in Honolulu, Hawaii Coffee Company’s 55,000 square-foot facility at 1555 Kalani Street offers scheduled tours and is home to the Lion Café & General Store, where freshly brewed coffees and a large selection of packaged coffees are available. For more information, please visit www.hawaiicoffeecompany.com.